NIKE PLUS.

Nike plus is a feature on the website that allows consumers to download apps, or buy nike products that  measure your activity. its a community based programme that runs on NIKE FUEL. Nike fuel is a way to measure your activity, the more active you are, the more nike fuel you get. The aim of this is to motivate your inner athlete.

Nike+ and Kinect is a combination of the gaming industry and Nike.
To create a programme that enabled you to do your workout in the comfort of your own home. Here are some shots of what it can do.

This personal trainer element is amazing. The programme catching your every movement allows the cgi personal trainer to correct your flaws when working out and encourage you to improve your workout.

This is the visual of nike fuel. This is something you can compare with your friends and family and compete with.

The nike app allows you to access the progress your making on your kinect to your phone.

These are snapshots from their website to promote NIKE+.

The nike fuel band is one element, that is a bracelet that tracks your activity and the amount of calories you've burned, steps you've taken and distance you've done. 

These are all ways to engage consumer participation and play with the brand.