Henry Jenkins is a philosopher that is well known for his books on establishing the collision of multiple media platforms. In these two passages he introduces both media convergence and participatory culture.
The quote I used was:
“It is shaped by the desires of media conglomerates to expand their empires across multiple platforms and by the desires of consumers to have the media they want where they want it, when they want it, and in the format they want….”
This strongly relates to Nike as a brand, and how its expanding through technology and media to give the consumers a more than satisfactory experience. I made a connection to the NIKE ID feature and its technology to allow the consumer to be the designer behind products.
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