MY FAVOURITE WEBSITE.

The Nike ID feature on their website is revolutionary to fashion. Being able to customise any nike style shoe, change the colours of each aspect, stitch your name; personalisation in fashion and being able to express your identity uniquely is a huge selling point.

http://store.nike.com/gb/en_gb/product/air-max-90-id-shoe/?piid=32664&pbid=664090958#?pbid=664090958 

Heres a link to the website where you can design your shoe. The feature is very clear and easy to manoeuvre. You can view a 3d image and a 360 degree of your design and also save your designs on your Nike profile. 

Here is how I customised the trainer from the link above, you can see that you can view the shoe from all angles. 

Here is the NIKEID youtube channel that links to many promo videos that world renowned sports icons have taken part of. 

http://www.youtube.com/user/nikeid

Here are some news on the NIKE website about their Nike ID feature.

Its not just shoes that you can customise. You can also customise your sports equipment. Heres a bag I customised. I thought it was amazing that you had a choice of fonts when ID-ing your name on the bag. There is much less to chose from style wise, and they could expand the ID feature by making everything customisable. This could widen their market as the opportunities are endless.

EMBELLISHMENT.

Embellished clothes are very popular, they are not worn as everyday attire but are seen more as special occasion wear.  You can have heavy embellished items or very lightly embellished designs. The more embellishment the more expensive the item is. Any item of clothing can now be embellished, here are some images of high end embellished garments. 

BACKLESS DRESSES- BODY CONSCIOUS

The desired backless dress has adapted into many styles and colours and textures. Its worn for special occasions and many celebrities have promoted this style of dress.  Here are some images of adaptations to modern day high street fashion. 

http://www.youtube.com/watch?v=xBJ0dvqaKB8 - Backless dresses on the red carpet.

Also brands like American Apparel is one known for its body conscious attire. The brand promotes showing skin through its campaigns.

BRUCE OLDFIELD

Bruce Oldfield that designed the Evening gown we were comparing to the Club item, designed dresses for Princess Diana. Because she was an icon the style flourished and became even more popular. I Believe this is why its still alive today.

BODY CONSCIOUS.

We chose to focus on this body conscious item from the club aspect , and this evening wear that closely represented the catwalk version of the club style.

BODY CONSCIOUS

The body conscious phase from the club was driven by advances In textile technology, being able to weave stretchable fibres into any material meant that you could create items that clung to every lump and bump.

This is the description from the exhibition.

Pictures and Info about the Exhibition.

Our task was to chose a style from the club element of the exhibition and then find its relative from teh catwalk aspect. The exhibition itself was great very well laid out and very clear, it created a great atmosphere. The outfits were amazing, some were relative to todays fashion some were just wild and wacky. 

After seeing all areas of the exhibition I settled on choosing the Body Conscious element. It intrigued me because its something thats so popular today and I wanted to see how it all started.

Here is some information about the exhibition and some photos.