The Nike ID feature on their website is revolutionary to fashion. Being able to customise any nike style shoe, change the colours of each aspect, stitch your name; personalisation in fashion and being able to express your identity uniquely is a huge selling point.
http://store.nike.com/gb/en_gb/product/air-max-90-id-shoe/?piid=32664&pbid=664090958#?pbid=664090958
Heres a link to the website where you can design your shoe. The feature is very clear and easy to manoeuvre. You can view a 3d image and a 360 degree of your design and also save your designs on your Nike profile.
Here is how I customised the trainer from the link above, you can see that you can view the shoe from all angles.
Here is the NIKEID youtube channel that links to many promo videos that world renowned sports icons have taken part of.
Here are some news on the NIKE website about their Nike ID feature.
Its not just shoes that you can customise. You can also customise your sports equipment. Heres a bag I customised. I thought it was amazing that you had a choice of fonts when ID-ing your name on the bag. There is much less to chose from style wise, and they could expand the ID feature by making everything customisable. This could widen their market as the opportunities are endless.
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